A recent study in The Journal of Consumer Affairs has shown that health warning labels on food are more effective in reducing consumption of unhealthy foods than a fat tax. This seems to be because a moderate tax increase doesn’t make a big enough price increase to deter many consumers. In some cases a fat tax can even have unintended consequences, encouraging more bulk buying of unhealthy products to make savings to offset the tax. The health warnings resulted in a reduction in consumption even in the group with largest BMI.

In the future will we see a picture of a muffin top on our muffins?

Two new studies about to be published in the journal Cognition suggest that difficult to read fonts may help people to retain more information…

It is suggested that this may be due to ‘disfluency’, the feeling you get when something is hard to see or hear.

The big question, then, is what this means for the communication of brands? Will we see a change in poster campaigns? At the very least, there seems to be one cry coming from this research….