A Cello Business
Well, a letter to Mike Jeffries of course, together with a recreation of an A&F campaign: http://www.themilitantbaker.com/
and in the PS there are interesting echoes of the famous image of Daniella Westbrook and baby dressed from head to toe in Burberry:
Congratulations to Expedia who were a multiple winner at the Clio Awards – much deserved for a great campaign which uses airport codes from around the world to create humorous messages
Smart way to get a message across….
It’s an oldie but definitely a goldie. I was re-introduced to the classic campaign for the Melbourne Metro recently and reminded just how funny it is.
Enjoy
Budweiser is introducing what their website says is “the World’s Most Unique Beer Can – a bowtie-shaped aluminum can that mirrors Budweiser’s iconic bowtie logo” and which will be available in a special 8-pack in US stores from May 6.
“The world’s most iconic beer brand deserves the world’s most unique and innovative can. I think we have it here.” said Pat McGauley, vice president of innovation for Anheuser-Busch
Now the marketer in me whole-hearted approves, a distinctive pack can be a real CEq – communication equity – for your brand as Marmite, Orangina and of course Coke all ably demonstrate.
However when McGauley added “This can is incomparable, like nothing you’ve ever seen before,” I did wonder if he was opening himself up to a few lighted hearted challenges
And sure enough, finedininglovers.com and others couldn’t help but comment that they feel it might be reminiscent of something; in fact it looks “like someone drank then crushed it”
Make mine a Big Mac
For many commentators the stock market is the barometer of economic performance, but recent years and its volatility must raise a few questions about its accuracy.
Others have advocated talking to taxi drivers - and while I’m always interested in their views, and like Faith Popcorn feel that if you take enough journeys you do get a feel for what’s “going on” in society, I’m not sure their perception of their own prosperity is a good indicator for the whole economy.
Some advocate the length of women’s skirts but (partly wishing to avoid any challenges of sexism) I would note that there is not only less consistency in skirt lengths in recent years, but more and more women are wearing trousers, leggings and jeans, so I’m not putting my money on that
No for me the best indicator is the level of that McDonald’s puts on its value offering.
As Annie Gasparro in the WSJ put it recently:
“Typically investors look to McDonald’s for a broad sense of how the global economy is affecting consumers. To put it simply if McDonald’s can’t sell a $1 cheeseburger, that doesn’t bode well for the rest of industry”
Given the recent pronouncements from Chief Executive Don Thompson that promotions on higher priced items weren’t “resonating with consumers” and the continuing emphasis on The Dollar Menu I would predict the economy has a long way to go yet before we’re really in recovery.
