On the back of the recent news of Waitrose agreeing a multimillion pound investment deal with Prince Charles’s Duchy Originals food company, the FT published a news analysis on Saturday, 31st November discussing the value of the royal warrant in the 21st century.

In January 2000, Marketing magazine published an analysis on “Is there any power behind a royal warrant?” written by one of our consultants. On the back of this article, we had the honour to be asked by the FT to comment in this most recent case. Please read what Alex Waters, Director at The Value Engineers, has to say.

We recently had the honour to be asked by Human Resources Magazine to comment on a story discussing why banking groups are still on the top of the list of places graduates want to work for and why these brands have stayed indestructible.

For the full article and our Director Alex Waters’ view, see here.

Last week we were asked to comment on two branding stories…  

• On McDonald’s plans to refresh its marketing message and its “I’m lovin’ it” expression
• On the decline of the frozen food brand GO3 fronted by David Beckham

Read what Anna Eggleton, Director and Ned Colville, Senior Consultant have to say.