Out-think rather than out-spend
Posted by Giles Lury on October 16, 2012
Comment on this article
It seems like the politicians in Las Vegas aren’t heeding our suggestions and it’s spend, spend, spend.
Late last week, Las Vegas set a new record as the place with the most televised campaign advertisements in a single year when the count passed 73,000. It now has the dubious distinction of being the most saturated media market in what likes it will be the most expensive year in American politics ever.
Media experts are estimating that spending on political advertising in the States could be as much as $3.3 billion this year, which would represent an increase of about a third on the $2.5 billion spent in 2008.
The New York Times reports that the ads are not going down that well either …
“I hate ’em, I hate ’em, I hate ’em,” said Debbie Markland, 62, a cocktail waitress at a downtown casino who now mutes the television in exasperation during every commercial break. “I can’t wait until this election is over.”
It’s like brainwashing,” said Marques Hill, 27, a bartender.
“It’s sickening,” said Steve Culp, 58, a casino manager.
“The money is obscene. Obscene,” said Jimmie Johns, a retiree. “I have never witnessed a campaign like this one. And I’m 67.”
So while recognising that TV presence is important we would suggest its time the political strategists over there spent some time trying to out-think rather than just out-spend each other.