The logo is sacrosanct – NOT
Posted by Giles Lury on August 13, 2012
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Brand consistency, especially of your masterbrand logo, and its maintenance by the ‘brand police’ is one of the “rules” of good branding, but as the Google Doodles have shown to the hundreds of millions who regularly see them there are always exceptions to the rules of branding.
As the article on the BBC site explains (http://www.bbc.co.uk/news/magazine-19192660)
“What started in 1998 as a stick figure drawing behind the letter “o” to show the team were out of the office, has now developed into intricate designs, games and artistic representations of famous figures and events.”
With over 1000 variations to the logo, rather than diminishing the core identity it has helped build more relevance and topicality into the brand.
My favourites have to be the playable instruments like the Les Paul guitar.
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