Small Nudge, Big Change: The other side of Charity and Healthy Eating
Posted by Rachel Cox on August 3, 2012
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A really inspiring take on charity in a modern age caught my eye recently:
This got me thinking about how the smallest of changes in behaviour can have the biggest impact. After all, if behavioural economics has taught us anything it is that change is hard, it doesn’t happen overnight and often comprises a series of small changes leading to the desired behaviour.
Take Google for example; instead of trying to communicate to employees that healthy eating will increase productivity and then providing lists of ways in which healthy eating can be achieved, Google made small changes to the way that employees experience the cafeteria to help influence the way they make their choices at lunch time (see infographic below)
Small changes or nudges can sometimes make a bigger difference, so I’d recommend thinking small, and contemplating the changes you could make to your brand or even your own personal day to day that could deliver positive change.