Necessity is the mother of invention
Posted by Giles Lury on July 19, 2012
Comment on this article
Ryanair love to tell you about their efficiency. Anyone who has ever flown with them will probably have heard them blowing their trumpet about their % of on-time flights. However you may also have been caught out by the ruthless efficiency of their staff in policing the 10kg handbag allowance.
Yesterday when flying back from a client meeting I happened to notice a small ad in their magazine which made me smile. It was for the Big Pocket Travel Jacket
The promise “Carry More. Pay Less”
The copy: “ Fill up with an extra 10kg of baggage, put the jacket through scanner at departure gate, wear to board the plane, then on plane put under seat.”
Your move Mr. O’Leary
No Comments