On your marks…get set….get ready!
Posted by Anna Eggleton on July 6, 2012
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We have had union jacks on everything… now make way for the next land grab of marketing linkups – the clever twist on the Olympics. I thought this was a particularly clever one offered by Wildwoods, a chain of casual dining restaurants that has to run promotions constantly to get people out of their homes and away from M&S meals for two. However as with all these kind of tenuous links it lacks follow through at the experience level which can make it seem thin and opportunistic – but at least it’s clever idea!