BRAND NECROMANCY: LOU ELLERTON ON KIDS BRAND REVIVALS
Posted by Liana Gregorians on June 6, 2012
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Brand necromancy - or how brands are being brought back from the dead - is a phenomenon that we’ve seen more and more in recent months here at The Value Engineers, across everything from toys and entertainment to FMCG. Of course, nostalgia brands are frequently heroes of childhood, and are therefore well worth bearing in mind when thinking about family audiences – something Lou Ellerton, head of our kids and family marketing practice here at The Value Engineers, spends a lot of time doing.
So we were delighted that an article written by Lou on the subject of kids brand necromancers was published by Toy News magazine this month – you can read the article on page 32 of this month’s edition online here.
If you’d like to find out more about brand necromancers and some of the other key trends in the UK kids’ and family marketplace, you can get in touch with Lou on lou.ellerton@thevalueengineers.com.
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