THE GAME OF THE NAME: PAUL WALTON COMMENTS ON REBRANDING FIASCOS IN THE INDEPENDENT
Posted by Liana Gregorians on May 29, 2012
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Rebranding is a notoriously tricky business – just think of PwC’s brief flirtation with Monday, the Post Office trying on Consignia for size, or the awkwardness that Kraft suffered following the recent Mondelez debacle.
It’s something that many brands have tried, but here at The Value Engineers we believe there are a few key principles to keep in mind to avoid catastrophe – so we were delighted when our co-founder, Paul Walton, was invited to draw on his 30 years’ experience in the world of brands and branding to comment on the perils and pitfalls of rebranding in The Independent this Saturday.
Click here to read Paul’s thoughts and the article in full, and let us know: which rebrands make it into your hall of fame or shame?