How well do you know your brands?
Posted by Giles Lury on May 22, 2012
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For years Coca-Cola was known for its focus on a very small number of brands. The story was they felt that as Coke only had a very small share of total throat (c 2% of everything we drink) then it still had significant opportunities to grow its original brands and so didn’t need to build a bigger portfolio.
How things have changed- in its review of the Fortune 500, the May 21st issue notes Coca-Cola now owns a portfolio of 15 brands that have retail sales exceeding $1 billion a year
The question is can you name them? (without resorting to the internet to find out – I only got 9)
And the bonus question how many were born outside the USA?
Scroll down for answers
1. Coca-Cola
2. Coca-Cola Zero
3. Diet Coke/Coca-Cola Light
4. Sprite
5. Dasani
6. Aquarius
7. Georgia
8. Sokenbicha
9. Fanta
10. Minute Maid
11. Del Valle
12. Simply
13. Minute Maid Pulpy
14. Vitamin Water
15. Powerade
Bonus Question : How many were ‘born’ outside the USA
A; Five - Aquarius, Georgia, Sokenbicha, Del Valle and Minute Maid Pulpy
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