Repositioning Positioning – thought starters from The Value Engineers
Posted by Liana Gregorians on March 16, 2012
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As many of you will know, here at The Value Engineers we pride ourselves on out-thinking – asking the right questions, challenging the status quo, and coming up with inspiring solutions.
So, we were delighted to be able to share a bit of our out-thinking on Wednesday 14th March as Giles Lury, our Chairman, presented a webinar on the topic of Repositioning Positioning – a challenge to the incumbent brand frameworks, and a fresh perspective on what the future of positioning might be.
If you weren’t able to join us, or if you’d like to listen again, then just click below - and let us know what you think!