Steal with pride
Posted by Giles Lury on February 20, 2012
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I’m clearly behind the times when it comes to new ice-creams but I’ve just seen my first Nestle Potz and they are a great example of a tried and trusted source of innovation – stealing with pride.
Given the continuing success of McFlurry, one of the ice-cream brands had to ‘steal’ the idea and develop a similar format product for in-home consumption - and with their portfolio of brands which have already been used as the guest co-brands, I should have guessed Nestle were the obvious choice.
Cue an excuse to buy and try one – but as the Smarties and Rolo versions were sold-out I opted for the Toffee Crisp. My personal view – good but not as good as the original.