Happy Burns Night
Posted by Matthew Wheeldon on January 25, 2012
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Recent articles in Marketing referring to the rise in popularity of single malts among young consumers, coupled with events in Holyrood and at Westminster, mean that Scotland’s firmly on the radar at the moment.
After a long period of trading on a “shortbread and Brigadoon” vision of old Caledonia, the past few years have seen Scottish brands forging distinctive new identities reflecting the modern vibrant Scottish identity.
However, there are still occasions when it’s important to reflect on the past, and today is the day when Scots both at home and in the wider diaspora get together to bond over the past, and look to the future with confidence.
So, whether you’re celebrating at a formal dinner, at home with friends, or reeling in a barn in the Western Isles, The Value Engineers raise a glass with you.