Comfort Foods, Chilled for success
Posted by Jossie Clayton on December 23, 2011
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It’s always interesting when you see a format or recipe twist to a category that renews its relevance and comes across as part of a broader trend.
This is exactly what we’ve seen with the sexiest of all comfort foods – rice pudding.
Giles Lury has commented on this article in The Grocer regarding the ‘cold comfort’ consumers seem to be getting in the chilled-to-heat desserts category which was previously the preseve of tins:
“It’s about taking the stodge out of comfort foods…The black-packaged indulgent Rachel’s rice puddings, for example, are perceived as more of a comforting dessert than old-fashioned cans.”
Other brands and chefs have jumped on this trend: Think Heston’s funky twists on Christmas Classics and the never-ending sway of a simple cupcake.
So…what are the cold comforts you’ll be enjoying this Christmas?