And the award for the most quotable quote on innovation goes to…
Posted by Giles Lury on August 31, 2011
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Steve Jobs has rightly been praised and lauded for his many fantatstic achievement but I would like to nominate him for one more very small award – the most quoatble quote on innovation. For a number of years the award has been held by Henry Ford with his witty and nowadays widely used observation that “If I had asked my customers what they had wanted, they would have told me a faster horse”. However the man linked forever with the Apple Mac, the i-pod, i-tunes, the i-phone and Pixar, who has been compared to Edison, once said, “It’s really hard to design by focus groups. A lot of times, people don’t know what they want until you show it to them” and I have a feeling that we are going to be seeing those words an awful lots over the next few years.
Other nominations gratefully received.