A moment’s interruption in the 29th week of 2011 form 5 quotes relating to ‘commercialism’
Posted by Jossie Clayton on July 22, 2011
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‘Commercialism’ – often tainted by a ‘big is bad’ attitude towards companies or an overly materialistic attitude towards life, it is a concept which has been both more relevant and rejected in the past 50 years than ever before.
But it needn’t be negative; commercialism is fundamentally about driving value in the most pragmatic way possible, based on identified needs and available resource. Here at The Value Engineers we are proud that our approach to branding, strategy, innovation and insight is rooted in the commercial value and implication of our thinking.
We can help you use insight to drive brand strategy and innovation for commercial success.
- ‘So-called commercialism includes elements like story, plots, rhythms and large big scenes’ – Zhang Yimou
- ‘Commercialism: the exclusive or inappropriate emphasis on profit’ – reference.com
- ‘Brands exist to add value – they are commercial by definition’ – V. Vale
- ‘The trick is for brands to really care about what they’re selling – rather than coming across as hard commercial machines’ – J. Spencer
- ‘Commercialism without morality should be the death of business’ – Anon
Borrowed with pride from all over the place.
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