Fashion and friends – the perfect ensemble
Posted by Liana Gregorians on April 26, 2011
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Women love shopping. It’s a fact.
We all have our weaknesses. For some it’s shoes, for others lipstick. But one thing is for certain: nothing can quite match that feeling of putting on your new purchase and facing the day with magically renewed confidence and a spring in your step.
For many women, part of the pleasure of shopping comes in sharing it with friends – browsing, chatting, trying things on, having a coffee, making a day of it. And of course, it’s always great to have someone else there to help rationalise why you NEED that dress in your life, or how your entire wardrobe will be transformed by those exquisite yet extortionately expensive heels.
With the rise of online shopping however, many of us have slightly lost the sociability and special-occasion nature of shopping – for those with little time or patience (or who struggle to resist those impulse temptations), being able to avoid the crowds, browse online at your leisure and have a box turn up at your door the next day can seem a far simpler and more practical option.
But never fear, my fellow shopping addicts – now we can have the best of both.
Motilo.com is a new shopping website that combines the ease of online shopping and the pleasure of the social experience. Shoppers can browse the collection online and build up outfits on virtual mannequins, then link up with friends via either instant messaging or video calls. So you can get a second opinion on your latest must-haves while also catching up with friends - wherever they are in the world.
The site’s founder and CEO, Sofia Barattieri di San Pietro, told Vogue.co.uk that Motilo aims to provide its customers with ”the most seamless shopping experience”. In a market dominated by a handful of exceptionally strong players, such as ASOS and Net-à-Porter, any new contender really needs to bring something new to the table – and while features such as the ASOS Facebook store are moving towards better cohesion of channels, Motilo’s offer of real-time communication and collaboration may just have beaten them to it.