Do you want to smell like old shoes?
Posted by Giles Lury on March 31, 2011
Read 1 comment
First, you could smell like a “Hog” (if you so wanted) as Harley Davidson stretched its brand. Now, you can smell of old (but very glamorous) shoes if you so want!
Jimmy Choo has followed in the “footsteps” (sorry!) of many other designer brands and stretched itself from fashion to fragrance.
They describe their fragrance as expressing “An aura of strength and beauty. Glamorous in attitude, confident, intelligent and with a sense of fashion and fun, the fragrance is a modern Fruity Chypre with warm, rich, woody depths. It’s a fragrance inspired by modern women - strong, empowered, beautiful, seductive and alluring with a hidden and mysterious sense of confident sexuality”
Which, if the fragrance is as true to the brand as it should be, tells you want they think their brand is all about.