Jossie Clayton comments on celebrity chefs in the grocer
Posted by Anne-Cecile Bertrand on March 17, 2011
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Jossie Clayton, consultant at The Value Engineers, comments in this week’s The Grocer in a feature on new celebrity chefs and their brand endorsements.
The article mentions a variety of up and coming celebrity chefs and discusses the credibility of putting their name to products. One example is Tommi Miers, the winner of Masterchef 2005 and co-founder of the Wahaca Mexican restaurant chain.
Jossie comments: “She has credibility with the trade, consumers and the category. Not only did she win Masterchef, she’s created a unique dining experience at Wahaca and she will appeal to brand owners because of her enthusiasm and passion for Mexican food.”
Read the full article on The Grocer online