GUY GRIMSLEY COMMENTS ON HEINZ LIMITED EDITION SELLING THROUGH FACEBOOK IN THE GROCER
Posted by Anne-Cecile Bertrand on March 9, 2011
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Guy Grimsley, consultant at The Value Engineers, comments in this week’s The Grocer on Heinz scoring a Facebook food sale first.
Heinz will sell the first 3,000 bottles of its latest Tomato Ketchup with Balsamic Vinegar exclusively through Facebook UK - the first time the social network site has been used to flog groceries, it claims.
Guy commented that Heinz has struck on an innovative way of engaging fans and creating a buzz around NPD. He also points out that only the most well-loved and “iconic” fmcg brands could get a big enough Facebook fanbase to make it effective.
Read the full article on The Grocer online.
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