Even a Gray cloud has a silver lining
Posted by Ben Riley-Smith on January 28, 2011
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The ink is barely dry on Richard Key’s resignation, the colour only just starting to fade from Andy Gray’s blushing cheeks, yet this great little advert featuring women explaining the offside rule is already doing the rounds on the web. Created by McCann London for the charity Kick It Out, the ad seeks to build on the wave of media attention that the Sky Sports presenters’ sexist slip-ups have received in this week’s press. And what better moment to do it? You’d be hard pushed to name a time when sexism in football has dominated so many column inches.
This is viral marketing at its best: relevant, reactive and instantaneous, with a healthy dose of wit.