The Value Engineers in 6 Words: #1
Posted by The Value Engineers on November 27, 2010
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Ernest Hemingway once took up a wager proposed by his friends. They declared it was impossible to write a story in 6 words or less. Hemingway disagreed. Thinking for a moment, he wrote his riposte: “For sale: Baby shoes. Never worn”. Poignant, powerful, with a beginning, middle and end. Hemingway won the bet.
This story inspired us at The Value Engineers to set ourselves a similar challenge: sum up the essence of our brand in 6 words or less. We thought we’d share some of the results, wonderfully bought to life by our Studio…
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