“To design is to communicate clearly by whatever means you can control or master” (Michelangelo)

“Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended” (Raymond Loewy)

“A logo should look just as good in 15-foot letters on top of a company headquarters as it does one sixteenth of an inch tall on company stationery” (Steven Gilliatt)

“If you can’t describe what a logo looks like then how will you be able to remember it?” (Anon)

“Image means personality.  Products, like people, have personalities, and they can make or break them in the market place” (David Ogilvy)

Borrowed with pride from all over the place