We live in branded world.  As professionals we advise on brand strategy.  As people we see, touch and buy brands every day.

We probably think we know what ‘our’ brands stand for.  The ones we care about or buy into or work with.  We also probably have some sort of reaction to most of the logos or mascots we see in our dail lives even if they are not for us.  We can sort the good from the bad, poor execution from out of date positioning, clear promised delivered or adrift from the target market.  We have that world under control and understand what is going on around us.  Of course we do.  We are experts in our field and advisors to brand giants.

Then Logorama comes along and in the words of my 10 year old son, we are reminded to ‘get real’.

It’s a 16-minute action picture set in the not-too-distant future when every car, charachter and building is branded with corporate messaging pieced together by producers Nicolas Schmerkin and French film collective H5.  Arguably it is a vision of brand hell.

Ronald McDonald stars in Logorama as a psychotic criminal (how did they get away with that?) roaming through a hyper-commercialised landscape where even the story’s rebellious punk servers as a walking, talking advertisement for the Bob’s Big Boy hamburger chain.

It’s worth investing the 16 minutes to watch just for entertainment value.

As you do, think about how many logos you don’t recognize (there are over 2,500 in the piece), how immune we must all be not to see these in our daily lives and how very very hard it really is to get people to understand what a logo, and the brand behind it, really means.

Logorama from Marc Altshuler – Human Music on Vimeo.