Kids Seminar Success
Posted by Dave Lawrence on March 24, 2010
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The Value Engineers Kids and CITV collaborated recently to host a kids seminar with the theme of ‘Measuring Up’. There was a great turn out from clients to witness an excellent and stimulating range of presentations from CITV, Dr. Amanda Gummer (Child Psychologist), Ella’s Kitchen and of course The Value Engineers Kids.
The opening session reviewed the current dynamics and challenges of the kids market and contextualized this in a critique of key trends over the last few decades. The presentations then took on a positive and practical perspective on the opportunities for future constructive brand development with a mix of academic theory, strategic principles and practical case studies from Ella’s Kitchen and CITV, all of which successfully highlighted how this new generation of kids can be engaged to build long term positive brand relationships with both kids and parents.
If you missed this event and would like to know more, you are very welcome to email me – or if you’d prefer to talk please call +44 (0)1494 680999…