A twittering on social networking
Posted by Anna Eggleton on February 10, 2010
Comment on this article
Social networking is moving firmly out of the consumer market and into the business market.
There ae increasingly pressing business reasons to capitalise on social networking. Below are 5 key reasons to boost a companies involvement with social networking:
- the power of recommendation – almost 40% of us trust our friends recommendations completely (this drops to about 10% for brand websites) – linking with social networking sites can build brand trust and engagement
- the power of the transient – short, personal, time linked tweets from brands and companies that we know has a street crediblity and vibrancy that traditional media lacks. A good example of this is Mission Pie, one of their bakers started sending out tweets about new pies and also alerts to interested customers about poetry readings and other events – they now credit their business growth to their growing band of followers.
- the power of the personal – social networking allows and encourages two way conversation, brands can build up rapport with consumers who want to get involved
- the power of engagement – Facebook and Twitter can help employees in large companies interact and share ideas in a more informal way, helping ideas to flow more quickly – they can even share and create with consumers
- the power of serendipity – geo-networking will allow brands to provide personalised location and time relevant information and incentives
But the real power is the mobile revolution – currently 140 million of us use our mobiles for social networking but this is forecast to increase to 600m by 2013.
So get twittering!