I’m in Milan, just after Christmas. Via Monte Napoleone  is full of fashionable stores and even more fashionable shoppers – even at dusk.

The lights are lit, even on the trees lining the road.

The difference is that the trees are growing from creamy white Fiat Cinquecentos – new style of course (and moulded from immaculate plastic).

Volkswagen Beetles – eat your hearts out. All you had was that dinky flower vase. This is on a grander scale. But, alas not so easily translated from design show feature to real life – it’s not yet one of the configuration options!

Fiat claim to have set up the world’s longest one model traffic jam at 3 km. A fleet of Cinquecentos parading the street and blocking the parking and makes a much sharper style statement…