All things bright and beautiful
Posted by Will Butterworth on February 1, 2010
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As any follower of our Blog will have seen The Value Engineers has recently added another string to its bow with the launch of its very first dedicated Kids practice. This obviously represents exciting times for all at The Value Engineers as we begin to reminisce over our favourite kids brands (mine being Merlin Premier League Football Stickers).
No wonder then it was with the Kids practice that sprung to mind as soon as I saw these whilst on holiday in Austria last week:
Spar is the brand bringing these to market, which I can only imagine are positioned as such to get children to eat eggs from a young age. What made the discovery more polarizing was the fact that a friend in my ski party is an adamant egg-hater, he can’t even bare to touch them! When asked why he doesn’t like them his only explanation is as follows…”never had them when I was younger”. This little discovery took me full circle.
If it is upon this consumer insight that the brand made a decision to to engage young targets with egg eating then I salute them. And to be honest even if they didn’t and just decided to paint the eggs and stick a cartoon bunny on the pack to tempt the little ones then I salute them as well because really they’re just a lovely, fun product.