Two of the many favourite kids  brands as nominated by the team at The Value Engineers serve to demonstrate the power of brands to unite both peers and family members. Football stickers have been a central part of social currency for boys in playgrounds up and down the country and their popularity remains as high today as it has ever been. This continuity of appeal is delivered through a natural annual refreshment of new players and teams, whilst meeting the natural desires of boys in providing collectability, competition and peer inclusion.

The successful relaunch of Doctor Who has been well documented and the programme has re-established Saturday evening family viewing both on and behind the sofa! A new generation of Doctor Who fans have been recruited, all of whom will be watching with interest as Matt Smith takes on the challenge of picking up where David Tennant left off.

“Merlin stickers – the ones that got me as a youngster were of course Premier League Football Stickers. Like most of my friends at the time I was obsessed and vividly remember that the first person in my primary school to complete their album got a mention in the school assembly! I even remember the last sticker they needed – the Norwich kit on a glitter background. These stickers went beyond simple enjoyment – they took me, my friends and most of the　school playground to a level of social fanaticism never experienced before. Even today when I’m at the newsagent I still occasionally buy a pack or two…” Will Butterworth, Marketing Analyst.

“Dr Who: The ritual of the family sitting down together and excitement of the theme tune (on full blast). It takes your imagination on a journey. It’s not scared to deal with fear, loneliness and loss. However the meek always inherit the earth and so good always triumphs over evil, with a little help from The Doctor (who has also wrestled with his conscience).” Amelia Boothman, Senior Consultant.