The Grocer’s lead story this week focuses on Mars becoming the first confectionery company to reduce saturated fat levels across its core chocolate bar range and therewith setting the confectionery industry agenda.

Sally Moses, consultant at The Value Engineers, comments:

“We know satfat is on the government’s agenda but it would be dangerous to market the reductions as a consumer benefit. You never hear a consumer say ‘I love a Mars bar but wish it had less saturated fat’.”

Read the full article on The Grocer online.