Launch of our new KIDS practice
Posted by Dave Lawrence on January 19, 2010
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Today we are delighted to announce the launch of our new KIDS practice!
Read more in our Press Release below:
Leading brand consultancy The Value Engineers is launching a specialist kids practice. It will be headed up by Dave Lawrence, who is a well known kids marketing specialist. He was previously the Group Planning Director of Logistix Kids which was Europe’s leading kids marketing agency and where he worked with clients such as Kelloggs, Burger King and Nestle.
The usual complexities for kids’ brands have been compounded in recent years by new broadcast regulations and the ongoing media & political scrutiny. Thus this new initiative will combine the strategic branding capabilities of The Value Engineers with Dave’s kids marketing expertise, giving it unique credentials to meet the increased challenges and opportunities.
The Value Engineers Kids practice will focus on children aged 0-12 and has been founded on the principles of ‘Constructive Kids Marketing’ and reflective of a demanding ‘New Generation of Kids’.
Giles Lury, director at The Value Engineers detailed the rationale for this new development,
‘Whilst it might be tempting for brand owners to simply turn their backs on kids in the current climate, it remains undeniable that children are massively influential for brands across numerous categories. The strategic challenge for a new model of engagement is one that The Value Engineers are extremely well placed to meet. We have a great deal of experience in working with kids brands over the years and bringing Dave on board allows us to galvanize this expertise still further.’
Dave Lawrence goes on to further explain, ‘These are very challenging times for kids’ brands and require a revolutionary approach to brand development. For one, there needs to be a much greater emphasis on brand innovation to maintain kids’ excitement, rather than the traditional reliance on advertising and promotions. The Value Engineers have a phenomenal track record in a wide range of brand building capabilities and I am really excited to be joining them to bring this initiative to market.’
A launch seminar is planned for early March 2010 which will outline the essence & relevance of ‘Constructive Kids Marketing’.
For more information contact Anne-Cecile Bertrand (Consultant and PR manager) at the Value Engineers on 01494-680999.
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