On the back of the recent news of Waitrose agreeing a multimillion pound investment deal with Prince Charles’s Duchy Originals food company, the FT published a news analysis on Saturday, 31st November discussing the value of the royal warrant in the 21st century.
In January 2000, Marketing magazine published an analysis on “Is there any power behind a royal warrant?” written by one of our consultants. On the back of this article, we had the honour to be asked by the FT to comment in this most recent case. Please read what Alex Waters, Director at The Value Engineers, has to say.
