Yet again The Value Engineers had the honour to be asked by The Grocer to comment on the most recent headlines of Loyd Grossman entering the chilled food category with a new range of pizzas this week.

With Pizza Express and own label already having a very strong position in that category Giles Lury, Director of Branding, comments: “Loyd Grossman could struggle to make an impact as it is trying to muscle in on a tough competitive market. However pizza tends to be about the topping so the range could benefit from Grossman’s sauces heritage.” (‘Loyd Grossman eyes a piece of the action with new pizza offer’ by Lisa Riley)