Loyd Grossman’s chilled food debut
Posted by Anne-Cecile Bertrand on November 17, 2009
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Yet again The Value Engineers had the honour to be asked by The Grocer to comment on the most recent headlines of Loyd Grossman entering the chilled food category with a new range of pizzas this week.
With Pizza Express and own label already having a very strong position in that category Giles Lury, Director of Branding, comments: “Loyd Grossman could struggle to make an impact as it is trying to muscle in on a tough competitive market. However pizza tends to be about the topping so the range could benefit from Grossman’s sauces heritage.” (‘Loyd Grossman eyes a piece of the action with new pizza offer’ by Lisa Riley)