The Value Engineers in The Grocer and Marketing Week
Posted by Anne-Cecile Bertrand on October 20, 2009
Last week we were asked to comment on two branding stories…
- On McDonald’s plans to refresh its marketing message and its “I’m lovin’ it” expression
- On the decline of the frozen food brand GO3 fronted by David Beckham
Read what Anna Eggleton, Director and Ned Colville, Senior Consultant have to say.