Evidence – What’s in your wallet?
Posted by Anne-Cecile Bertrand on August 20, 2009
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When going to Columbia Flower Market the other day I came across Seamus Ryan’s photo studio – a little photo art studio where Seamus exhibits his art and does lots of fun little art projects in which the public can participate.
There is one particular project I came across which grabbed my attention called ‘Evidence’:
“In this project we asked the public to reveal all that stuff they carry around with them. Handbags were emptied and pockets turned out to give a rare insight into what people just can’t leave home without. Participants were responsible for their own arrangement of items. What these images say about their owners is subjective. They do, however, show how dependant on gizmos and gadgets many of us are.”
Check out the website and the wonderful insights you can draw. e.g. what brands do people tend to carry around with them, what kind of mobile phones are used, what are the preferred chewing gum brands etc…
Some observations of the most common items…
Those pictures have been taken in London, so not surprisingly most bags contain:
- An Oyster card – note the power of wallet branding – IKEA is a brand that appears everywhere as sponsor of those wallets, great branding impact!
- An A-Z
Items you can find in (nearly) every bag:
- Mobile phone
- Cash
- Hair brushes (for girls)
- Chewing gum
- Vaseline lip balm
- Medicine (that really surprised me, that nearly every bag contains some kind of pills)
Predominant brands across the bags:
- iPod
- Marlboro
- Extra
- Vaseline
- Kleenex
Ever thought about what your bag content is saying about you?
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