1. “Do what you do so well that they will want to see it again and bring their friends.” (Walt Disney)

2. “If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” (Jeff Bezos)

3. “The way to gain a good reputation, is to endeavor to be what you desire to appear.” (Socrates)

4. “Customers don’t expect you to be perfect. They do expect you to fix things when they go wrong.” (Donald Porter)

5. “Your most unhappy customers are your greatest source of learning.” (Bill Gates)

Borrowed with pride from all over the place.