TVE in Marketing Week and The Grocer
Posted by Anne-Cecile Bertrand on July 2, 2009
Comment on this article
And yet again we’re having a “newsworthy” week here at The Value Engineers.
Our senior consultant Ned Colville comments in today’s published Marketing Week article “I love brands” by Joe Fernandez (2 July 2009, pages 16-20) which talks about technology and electronics companies ditching their gadget-led campaigns and instead taking their brand values to the consumer. A move from a functional product led strategy to a more emotional engaging strategy.
Here is a little extract of Ned’s contribution to the article:
Earlier this week our Director of Branding, Giles Lury commented in the article ‘Riders on the Storm’ written by James Ball and published in The Grocer (27 June 2009, pages 36-40). This article discusses that despite the bad economic conditions, the major FMCG suppliers (OC&G Global 50 ranking) delivered impressive growth.
Watch the space for more of our thinking in the news.