Marketing Society Awards for Excellence – Brand Revitalisation winners are announced!
Posted by Rosa Wilkinson on June 9, 2009
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As previously reported on our blog, we sponsored the Brand Revitalisation category at the Marketing Society Awards for Excellence 2009.
The awards ceremony took place in London last night and our MD Owen Williams was pleased to present the overall winner to Hovis. A great British brand which has embarked on a considerable ‘revitalisation’ over the last year - through new packaging, product improvement and an iconic TV advert based on its rich heritage.
The results were impressive – with improved consumer perceptions building value back into the brand, leading to 12 consecutive weeks of profitable growth in the last quarter of 2008. All this in an economic era where we are told consumers are unwilling to pay more for branded ‘commodity’ products…
Hovis were not the only winners however. So many entries were received for the Brand Revitalisation award that the judges had to expand into 2 other categories! So our congratulations also to the B2B winner, BT Business, and SME winner Dylon dyes.
Great to see that strong brands can retain their value over time and continue to deliver results for brand owners – in the case of Hovis for over 120 years…
For full details of winners in all categories see the Marketing Society website.