The cost of maintaining a brand premium: Giles comments in The Grocer
Posted by Anne-Cecile Bertrand on May 28, 2009
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We’re having a “newsworthy” week here at The Value Engineers, with another opportunity to share our thinking on brands in the news.
The latest issue of the Grocer discusses Unilever’s recent cost price rises on more than 100 SKUs – against a background of falling food prices and a difficult trading climate.
Our Director of Branding, Giles Lury comments in the article “Why Unilever’s 100 price rises are not just monkey business” by James Ball (23rd May 2009), on the challenge for brands maintaining their premium:
For the full article on The Grocers’s webpage, please follow the link: http://www.thegrocer.co.uk/articles.aspx?page=articles&ID=200080