As changes have swept the financial services sector, we’ve been closely following the implications for banking brands. We were lucky enough to be given the opportunity to share our thoughts with the wider world today via the BBC.

Alex Waters, our Director of Capabilities, has been kept busy throughout the day commenting on the news that Santander is to migrate its UK operations under the master brand name. He’s been discussing the implications of name change and the experience which can be drawn from previous rebranding exercises.

First up was contributing to an article on the BBC News Website (http://news.bbc.co.uk/1/hi/business/8070335.stm)

Followed by a trip to the Drive show studio for BBC Radio 5 Live (http://www.bbc.co.uk/iplayer/episode/b00klk7d/5_live_Drive_27_05_2009/ - start at 49.55 mins into the iPlayer stream)

(Alex is the one with his back to the webcam!)

Finally he also took part in an extended panel discussion this evening on the BBC News Channel. Photos of Alex in action below!

Stay tuned for more TVE on your TV!