Speaking up for the Quiet Brands
Posted by Giles Lury on March 20, 2009
Comment on this article
Superbrands, Cool Brands, Mega Brands - why not a list of the “Quiet Brands”? Isn’t it time that the brands that don’t grab all the headlines and make the noise got their 15 minutes of fame?
So in my list of the best Quiet Brands there will be no room for the luvvies’ brands with have media appeal and appeal to media types. The usual suspects of Apple, Nike, Innocent and Gu will all fall by the wayside. Instead I nominate -
Greggs the Bakers – not just for students but a no-nonsense chain of great tasting, great value bakery and sandwich products which has made sure but steady progress across the nation
Primark – love it or loathe it, it’s rapidly becoming the most seen carrier bag on a high street near you
Lakeland – The housewife’s secret source of everything for the kitchen; the modern “Tupperware” without the parties
Suggestions on a (virtual) postcard please!